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oa Journal of Marketing - The importance of 'Making the Brand Live' in developing and implementing a relationship-based client-centric culture. : relationship marketing

 

Abstract

This is the second part of a two-part article, outlining how few companies really ensure that their employees understand and live the brand.

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/content/mfsa1/2008/04/EJC74367
2008-04-01
2016-12-08
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