oa Journal of Marketing - Owning the sponsorship code : ASA rulings
|Article Title||Owning the sponsorship code : ASA rulings|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
When you hear a reference to the Advertising Standards Authority, the first connotation is, naturally, with advertising regulation and the rules about advertising. Worryingly, few people make the connection between the ASA and sponsorship rules - an area that becomes more important as 20 0 approaches.
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