1887

oa Journal of Marketing - Owning the sponsorship code : ASA rulings

 

Abstract

When you hear a reference to the Advertising Standards Authority, the first connotation is, naturally, with advertising regulation and the rules about advertising. Worryingly, few people make the connection between the ASA and sponsorship rules - an area that becomes more important as 20 0 approaches.

Loading

Article metrics loading...

/content/mfsa1/2008/04/EJC74368
2008-04-01
2016-12-04
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error