oa Journal of Marketing - The scent of success : product
Abstract
It's not often that you find advertising that draws attention to the fact that a product costs more than its competitors, yet that is exactly what Mitchum is doing with its new campaign devised by agency Black River Football Club
© Publisher

Article metrics loading...
/content/mfsa1/2008/04/EJC74369
2008-04-01
2018-04-24