1887

oa Journal of Marketing - The scent of success : product

Volume 2008, Issue 04
  • ISSN : 1811-9565

 

Abstract

It's not often that you find advertising that draws attention to the fact that a product costs more than its competitors, yet that is exactly what Mitchum is doing with its new campaign devised by agency Black River Football Club

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/content/mfsa1/2008/04/EJC74369
2008-04-01
2017-06-24

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