oa Journal of Marketing - AMP (Association of Marketing Professionals) : a new initiative : update
|Article Title||AMP (Association of Marketing Professionals) : a new initiative : update|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Issue||Apr / May 2008|
In January this year the Services Seta (SSETA) called on its members to join a new marketing body to be known as the Association of Marketing Professionals (AMP). This new platform will facilitate interactions, networking, professionalism and empowerment for stakeholders within the marketing industry.
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