oa Journal of Marketing - Media inflation - the baked beans theory
|Article Title||Media inflation - the baked beans theory|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2008|
|Pages||1 - 4|
|Issue||Apr / May 2008|
Lesson: advertisers need to carefully consider what it is they wish to achieve with their particular product and take into account their audience, the cost, penetration and reach of the particular medium.
Article metrics loading...