oa Journal of Marketing - Once upon a time... : my word



They say that there's nothing new any more, but I'd beg to differ. Within the realm of research we're starting to see a new and, quite frankly, fascinating approach called Story Telling, which may just disprove the old adage about statistics and lies. Judging from the market take-up across the world, it may even reshape the way in which we communicate to our markets.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error