oa Journal of Marketing - Once upon a time... : my word
|Article Title||Once upon a time... : my word|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
They say that there's nothing new any more, but I'd beg to differ. Within the realm of research we're starting to see a new and, quite frankly, fascinating approach called Story Telling, which may just disprove the old adage about statistics and lies. Judging from the market take-up across the world, it may even reshape the way in which we communicate to our markets.
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