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oa Journal of Marketing - Tough to manage reputations in a digital world : online

 

Abstract

There was a time when, as an organisation, it was relatively easy to control and manage your reputation. You could direct the messaging that left your organisation, and through positive advertising, sponsorship, and other marketing actions, project an image that people accepted.

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/content/mfsa1/2008/06/EJC75067
2008-06-01
2016-12-09
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