oa Journal of Marketing - Tough to manage reputations in a digital world : online
|Article Title||Tough to manage reputations in a digital world : online|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
There was a time when, as an organisation, it was relatively easy to control and manage your reputation. You could direct the messaging that left your organisation, and through positive advertising, sponsorship, and other marketing actions, project an image that people accepted.
Article metrics loading...