oa Journal of Marketing - More bang for your billboard : out-of-home
|Article Title||More bang for your billboard : out-of-home|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Pages||40 - 41|
|Issue||Jun / Jul 2008|
From the enormous highway billboards to the branded airport trolleys that greet commuters on their arrival at the baggage collection area in South Africa's airports, out-of-home media is all-pervasive. What is the value of the medium, and which are the advertising sites worth paying for?
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