oa Journal of Marketing - Sappi's ideas that matter : print
|Article Title||Sappi's ideas that matter : print|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
Sappi's commitment to the environment continues with a number of initiatives. At the same time, the organisation is seeking to strengthen the printing industry by creating a community through a number of newsletters. Traci-Leigh McMillan, business manager - publishing at Sappi, talks about the company's most recent activities.
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