oa Journal of Marketing - A question of conscience! : print
|Article Title||A question of conscience! : print|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
It's no secret that the print industry, and consumer newspapers and magazines in particular, have experienced tough times over the past 2 months or so. The funny thing about tough times, no matter what the industry or profession, is that it tends to test one's principles. The print industry is no exception.
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