oa Journal of Marketing - From acquisition to experience : branding
|Article Title||From acquisition to experience : branding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Roxzanne Van Eyk|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
In March this year, MortgageSA changed its name to ooba and introduced another industry first with the coinciding launch of a credit card exclusively for homeowners.
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