1887

oa Journal of Marketing - Marketing : the retail experience and value creation : branding

 

Abstract

Within the 34 cities in which you can find the Interbrand Group, we have long followed the mantra that 'brands have the power to change the world™'. You will even notice that it has been trademarked as the property of Interbrand.

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/content/mfsa1/2008/06/EJC75075
2008-06-01
2016-12-05
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