oa Journal of Marketing - Marketing : the retail experience and value creation : branding
|Article Title||Marketing : the retail experience and value creation : branding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Pages||30 - 31|
|Issue||Jun / Jul 2008|
Within the 34 cities in which you can find the Interbrand Group, we have long followed the mantra that 'brands have the power to change the world'. You will even notice that it has been trademarked as the property of Interbrand.
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