oa Journal of Marketing - Lighting the way : Africa marketing file
|Article Title||Lighting the way : Africa marketing file|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Pages||24 - 25|
|Issue||Jun / Jul 2008|
In many of Africa's towns and villages, smoky parattin lamps are all that keeps the darkness at bay after sunset. However, parattin is a dangerous and increasingly expensive source of light for Africans who do not have access to electricity - about three-quarters of those living on the continent, according to the World Bank.
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