oa Journal of Marketing - Opting out : direct marketing
|Article Title||Opting out : direct marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Pages||22 - 23|
|Issue||Jun / Jul 2008|
Frequent post, email, sms, to telephone calls relating to some or other direct marketing campaign can alienate and even annoy the consumer - the last thing any marketer wants to do. To curb this practice, the Direct Marketing Association of South Africa (DMASA) introduced the Opt-Out Register in the interests of the consumer, which was implemented in March last year.
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