oa Journal of Marketing - Opting out : direct marketing



Frequent post, email, sms, to telephone calls relating to some or other direct marketing campaign can alienate and even annoy the consumer - the last thing any marketer wants to do. To curb this practice, the Direct Marketing Association of South Africa (DMASA) introduced the Opt-Out Register in the interests of the consumer, which was implemented in March last year.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error