oa Journal of Marketing - Letting the story get ahead of the issue : PR
|Article Title||Letting the story get ahead of the issue : PR|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
Imagine crisis communications are a slot machine. If that's the case, the current South African environment is like having three sevens come up time and time again.
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