1887

oa Journal of Marketing - Maximizing advertising budgets in a tightening economy : opinion

Volume 2008, Issue 06
  • ISSN : 1811-9565

 

Abstract

It is clear that we are in for tougher times this year as petrol and food prices continue to escalate and further interest rate hikes loom over us. As the global economy is also affected by these factors, the big multinational brands will not go unaffected.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2008/06/EJC75086
2008-06-01
2017-04-25

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error