1887

oa Journal of Marketing - How to lure busy shoppers to your stand : promotions

 

Abstract

It's Saturday morning at the mall. All around, families are shopping. Whether they're meandering about window-shopping or purposefully striding towards their shop of choice, one thing is clear : the opportunities are rife for savvy marketers to promote their brands to defined target markets with maximum effect.

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/content/mfsa1/2008/06/EJC75088
2008-06-01
2016-12-05
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