oa Journal of Marketing - How to lure busy shoppers to your stand : promotions
|Article Title||How to lure busy shoppers to your stand : promotions|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
It's Saturday morning at the mall. All around, families are shopping. Whether they're meandering about window-shopping or purposefully striding towards their shop of choice, one thing is clear : the opportunities are rife for savvy marketers to promote their brands to defined target markets with maximum effect.
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