oa Journal of Marketing - Three royal warrants - not just any old brand : product
|Article Title||Three royal warrants - not just any old brand : product|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Pages||12 - 13|
|Issue||Jun / Jul 2008|
The Land Rover brand celebrates its 60th anniversary this year, and far from being an ageing dowager, it is kicking its heels like a spring lamb at the prospect of ever-increasing quality and service ratings, and a new owner that is committed to pumping money into new models, high-tech infrastructure, and bolstering its iconic British heritage.
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