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oa Journal of Marketing - The spirit of adventure : product

 

Abstract

Did you know that as many as nine million SUVs are manufactured annually around the world? That's considerably more than were on the scene when Land Rover first made its call to adventurous spirits 60 years ago. And yet, the popularity of the brand continues to grow in the face of increasing competition.

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/content/mfsa1/2008/06/EJC75090
2008-06-01
2016-12-04
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