oa Journal of Marketing - The spirit of adventure : product
|Article Title||The spirit of adventure : product|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Pages||10 - 11|
|Issue||Jun / Jul 2008|
Did you know that as many as nine million SUVs are manufactured annually around the world? That's considerably more than were on the scene when Land Rover first made its call to adventurous spirits 60 years ago. And yet, the popularity of the brand continues to grow in the face of increasing competition.
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