oa Journal of Marketing - A violent reaction : ASA rulings



South Africa, is a comparatively violent country. Our past is littered with riots, police brutality, and innocent words like "necklace" becoming fraught with horror. Our present includes violent crime, violent protests, and most recently, xenophobic uprisings. You would imagine that, one way or another, this violence would be reflected in our advertising or in our sensitivities around advertising.


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