oa Journal of Marketing - All wrapped up in it : packaging
|Article Title||All wrapped up in it : packaging|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
Just about every item we buy is or was packaged in some way, making appearance something by which a brand can stand or fall. We look at some of the dimensions of this R36bn a year industry in South Africa.
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