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oa Journal of Marketing - All wrapped up in it : packaging

 

Abstract

Just about every item we buy is or was packaged in some way, making appearance something by which a brand can stand or fall. We look at some of the dimensions of this R36bn a year industry in South Africa.

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/content/mfsa1/2008/06/EJC75092
2008-06-01
2016-12-06
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