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oa Journal of Marketing - Finding their bark again : editorial

 

Abstract

Our lead item in this winter edition is a frank assessment of the Marketing Association 2 months into its life. First off, not everyone likes it. Some organisations operating in the same sphere have seen fit to shun it. Others with a commercial agenda have sought to discredit it.

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/content/mfsa1/2008/06/EJC75098
2008-06-01
2016-12-07
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