oa Journal of Marketing - Finding their bark again : editorial
|Article Title||Finding their bark again : editorial|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2008|
|Issue||Jun / Jul 2008|
Our lead item in this winter edition is a frank assessment of the Marketing Association 2 months into its life. First off, not everyone likes it. Some organisations operating in the same sphere have seen fit to shun it. Others with a commercial agenda have sought to discredit it.
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