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oa Journal of Marketing - Marketer apathy abounds! : my word

 

Abstract

The tightening economic realities have certainly become more evident over the past few months, and while we occasionally get some relief like small reductions in fuel prices, etc., it's obvious that we're not out of stormy waters yet.

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/content/mfsa1/2008/08/EJC74537
2008-08-01
2016-12-04
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