oa Journal of Marketing - Marketer apathy abounds! : my word
|Article Title||Marketer apathy abounds! : my word|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
The tightening economic realities have certainly become more evident over the past few months, and while we occasionally get some relief like small reductions in fuel prices, etc., it's obvious that we're not out of stormy waters yet.
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