oa Journal of Marketing - Marketer apathy abounds! : my word

Volume 2008, Issue 08
  • ISSN : 1811-9565



The tightening economic realities have certainly become more evident over the past few months, and while we occasionally get some relief like small reductions in fuel prices, etc., it's obvious that we're not out of stormy waters yet.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error