oa Journal of Marketing - Taking CRM mobile : advertorial
|Article Title||Taking CRM mobile : advertorial|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
Customer relationship management (CRM) software is being ported to mobile platforms to ensure that employees can send and receive up-to-date information while on the road, says Vivek Thomas, MD of Maximizer in Europe, Middle East and Africa.
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