oa Journal of Marketing - Digital can transform your marketing : digital
|Article Title||Digital can transform your marketing : digital|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
In Part 1 of this series, we looked at how perceptions are being created online, almost more than they are through traditional marketing channels. As a consequence, digital marketing needs to be made part of the overall marketing mix, and even spearhead it. Here are a few ways in which to do it.
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