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oa Journal of Marketing - Digital can transform your marketing : digital

 

Abstract

In Part 1 of this series, we looked at how perceptions are being created online, almost more than they are through traditional marketing channels. As a consequence, digital marketing needs to be made part of the overall marketing mix, and even spearhead it. Here are a few ways in which to do it.

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/content/mfsa1/2008/08/EJC74541
2008-08-01
2016-12-06
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