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oa Journal of Marketing - Mobizines - non-starter or the next big thing? : mobile

 

Abstract

A mobizine could be called an entertainment snack for the mobile phone. A little nibble of information that is downloaded to cellphones, mobizines can be read straight after download, or kept until the user is ready to read it.

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/content/mfsa1/2008/08/EJC74544
2008-08-01
2016-12-05
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