oa Journal of Marketing - Mobizines - non-starter or the next big thing? : mobile
|Article Title||Mobizines - non-starter or the next big thing? : mobile|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
A mobizine could be called an entertainment snack for the mobile phone. A little nibble of information that is downloaded to cellphones, mobizines can be read straight after download, or kept until the user is ready to read it.
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