oa Journal of Marketing - Hearts and money : newspaper
|Article Title||Hearts and money : newspaper|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
The tone was almost plaintive. In her Grapevine column on the back page of Sunday Times' Business Times, Marcia Klein urged CEOs of all companies to 'take back control of their image from the grips of your public relations people'.
Article metrics loading...