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oa Journal of Marketing - Technology platforms create a new radio star : radio

 

Abstract

East Coast Radio's pioneering drive into creating new content based on complementary technology platforms is delivering an entirely new radio star - impacting on the station's listenership profile, advertising revenues and the skills required from jocks and sales staff.

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/content/mfsa1/2008/08/EJC74548
2008-08-01
2016-12-04
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