oa Journal of Marketing - Technology platforms create a new radio star : radio
|Article Title||Technology platforms create a new radio star : radio|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Pages||33 - 34|
|Issue||Aug / Sep 2008|
East Coast Radio's pioneering drive into creating new content based on complementary technology platforms is delivering an entirely new radio star - impacting on the station's listenership profile, advertising revenues and the skills required from jocks and sales staff.
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