oa Journal of Marketing - Steers - a real South African hero : brand
|Article Title||Steers - a real South African hero : brand|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Pages||30 - 31|
|Issue||Aug / Sep 2008|
Steers is undoubtedly one of South Africa's most successful quick service restaurant chains. In mid-2008, the franchise, which is more than 40 years old, celebrated the opening of its 500th restaurant.
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