oa Journal of Marketing - Why Pepsi is in second place : branding
|Article Title||Why Pepsi is in second place : branding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
You're standing in front of the soft drink aisle in your local supermarket, with the kind of thirst only the crisply tickling bubbles of a cola can quench. What do you reach for : Coca-Cola, or Pepsi?
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