oa Journal of Marketing - The importance of being literate : branding
|Article Title||The importance of being literate : branding|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Pages||26 - 28|
|Issue||Aug / Sep 2008|
Words are strange things when you stop and think about it. Most of us can play with the 26 letters of the alphabet, but keep coming back to the same old words! Of the 26 letters, the second is more important than the first, for marketers.
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