oa Journal of Marketing - To get the most out of uncertain times, managers must make hard choices : strategy
|Article Title||To get the most out of uncertain times, managers must make hard choices : strategy|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
Don't let uncertainty distract you from opportunity. Oil prices, food shortages, stagflation, energy black-outs, low-price imports and even talk about recession - there are plenty of "What If's" to divert managers' attention.
Article metrics loading...