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oa Journal of Marketing - To get the most out of uncertain times, managers must make hard choices : strategy

 

Abstract

Don't let uncertainty distract you from opportunity. Oil prices, food shortages, stagflation, energy black-outs, low-price imports and even talk about recession - there are plenty of "What If's" to divert managers' attention.

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/content/mfsa1/2008/08/EJC74559
2008-08-01
2016-12-04
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