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oa Journal of Marketing - Relationships - a serious competitive differentiator : relationship marketing

 

Abstract

The concept of a lasting relationship of mutual value with your clients is not new. As this chart indicates, from research published by the Peppers and Rogers Group earlier this year, it will be getting stronger and will form the bedrock of client experience management in the years to come.

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/content/mfsa1/2008/08/EJC74561
2008-08-01
2016-12-08
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