oa Journal of Marketing - Relationships - a serious competitive differentiator : relationship marketing
|Article Title||Relationships - a serious competitive differentiator : relationship marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
The concept of a lasting relationship of mutual value with your clients is not new. As this chart indicates, from research published by the Peppers and Rogers Group earlier this year, it will be getting stronger and will form the bedrock of client experience management in the years to come.
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