oa Journal of Marketing - Treat your client like a businessman : marketing profile
|Article Title||Treat your client like a businessman : marketing profile|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
In the 60s, South African advertising agencies began to revolutionize the way in which clients could interact with their chosen audience. During this transition period, administrative and structural simplicity proved to be the key to success : agencies were able to give their clients all that was needed, by having full and in-house service repertoires.
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