oa Journal of Marketing - Don't be afraid to innovate : opinion



In a recent talk I attended by Clive Simpkins, he made reference to Guy Kawasaki who once said, 'One of the biggest mistakes you can make in life is to accept the known and resist the unknown.' He relates the story of how, in the 1800s, a thriving ice industry in the north-east saw blocks of ice being exported across the world.


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