oa Journal of Marketing - Y'ello Pieter Verkade : marketing profile
|Article Title||Y'ello Pieter Verkade : marketing profile|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Issue||Aug / Sep 2008|
He has a CV that reads like a list of Europe's capitals, and his overview of the telecommunications industry gives new meaning to the term 'well-rounded' - which makes Pieter Verkade, recently appointed chief marketing officer at MTN, a formidable presence.
Article metrics loading...