oa Journal of Marketing - Drive it, wear it : product
|Article Title||Drive it, wear it : product|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Pages||8 - 9|
|Issue||Aug / Sep 2008|
Dior and Ducati. Hermès and Harley-Davidson. Luxury motor brands are no longer just about engines - they've applied the good looks and style that make their vehicles so very desirable to clothing and accessory ranges, too. And consumers are just as eager to wear the brands as they are to drive them.
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