oa Journal of Marketing - Car sales crunch : the lead
|Article Title||Car sales crunch : the lead|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2008|
|Pages||3 - 4|
|Issue||Aug / Sep 2008|
Many salespeople working on car dealership floors have never seen a downturn like the current one. Some are battling to make the adjustments necessary to handle it, says Ford Motor Company of South Africa vice-president of marketing and sales Jacques Brent.
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