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oa Journal of Marketing - Car sales crunch : the lead

 

Abstract

Many salespeople working on car dealership floors have never seen a downturn like the current one. Some are battling to make the adjustments necessary to handle it, says Ford Motor Company of South Africa vice-president of marketing and sales Jacques Brent.

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/content/mfsa1/2008/08/EJC74568
2008-08-01
2016-12-08
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