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oa Journal of Marketing - No free holiday but join the debate : editorial

 

Abstract

No doubt you've received this frantic piece of marketing communication as well.


Desperate motor dealers wishing to move stock are now sending out as many as four repeat text messages a day to a fatigued database with crazy offers on cars.

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/content/mfsa1/2008/08/EJC74569
2008-08-01
2016-12-09
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