oa Journal of Marketing - Can brands get away with not advertising at all? : opinion
|Article Title||Can brands get away with not advertising at all? : opinion|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Issue||Oct / Nov 2008|
CEO of Primedia Unlimited Ken Varejes asks some pertinent questions and provides some input into the frequently asked questions 'What happens when advertisers stop communicating their brands above the line?' 'Can new brands launch into a market without advertising?' 'What happens to established brands when they stop advertising?' and 'Why is it necessary to invest in advertising?'
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