oa Journal of Marketing - Keep moving through innovation : innovation
|Article Title||Keep moving through innovation : innovation|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Pages||36 - 37|
|Issue||Oct / Nov 2008|
Our favourite brands are like our best friends. And, while we certainly wouldn't want our best friends to change to the point where we could no longer relate to them, a little tweak here and there helps to keep the relationship fresh. That's why innovation is important - it keeps your brand moving.
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