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oa Journal of Marketing - Welcome to the web of places : digital

 

Abstract

If the shift from a "web of information" to a "web of relationships" isn't enough, the next major change in the Web has already arrived. A "web of places" it's been called, and it refers to the emergence of physical location as an important new dimension online.

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/content/mfsa1/2008/10/EJC75302
2008-10-01
2016-12-04
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