1887

oa Journal of Marketing - Welcome to the web of places : digital

Volume 2008, Issue 10
  • ISSN : 1811-9565

 

Abstract

If the shift from a "web of information" to a "web of relationships" isn't enough, the next major change in the Web has already arrived. A "web of places" it's been called, and it refers to the emergence of physical location as an important new dimension online.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2008/10/EJC75302
2008-10-01
2017-04-29

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error