oa Journal of Marketing - Welcome to the web of places : digital
|Article Title||Welcome to the web of places : digital|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Issue||Oct / Nov 2008|
If the shift from a "web of information" to a "web of relationships" isn't enough, the next major change in the Web has already arrived. A "web of places" it's been called, and it refers to the emergence of physical location as an important new dimension online.
Article metrics loading...