oa Journal of Marketing - Web 2.0's role in creating brand equity in service industries : online
|Article Title||Web 2.0's role in creating brand equity in service industries : online|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Issue||Oct / Nov 2008|
As we all know, a brand is greater than its iconography, it is a strategic intangible asset that allows us to command a price premium over the cost, and it's with the brand equity that we measure our value as marketers.
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