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oa Journal of Marketing - Building brands in emerging markets : branding

 

Abstract

Aléjandro Pinedo, Nicola Stanisch, Iain Ellwood, Jonathan Chajet and Jeremy Sampson share their perspective on the opportunities and challenges facing brands in developing economies.

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/content/mfsa1/2008/10/EJC75307
2008-10-01
2016-12-08
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