1887

oa Journal of Marketing - Mbeki ignored the fundamentals of marketing : opinion

 

Abstract

Few politicians ever bother to consider the role of marketing in their success or failure and there is no question that the dramatic drop in popularity of former president Mbeki and the bulk of his cabinet was caused by them ignoring the fundamentals of marketing.

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/content/mfsa1/2008/10/EJC75308
2008-10-01
2016-12-09
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