oa Journal of Marketing - Mbeki ignored the fundamentals of marketing : opinion
|Article Title||Mbeki ignored the fundamentals of marketing : opinion|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Issue||Oct / Nov 2008|
Few politicians ever bother to consider the role of marketing in their success or failure and there is no question that the dramatic drop in popularity of former president Mbeki and the bulk of his cabinet was caused by them ignoring the fundamentals of marketing.
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