oa Journal of Marketing - Mixed fortunes for media industry : AMPS
|Article Title||Mixed fortunes for media industry : AMPS|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Pages||19 - 22|
|Issue||Oct / Nov 2008|
AMPS 2008A shows there's growth for many, but declines for others.
Overall, only print and online have attracted more media consumers. The electronic media have remained stable, while the out of home sector, unusually, has seen a number of its media types in decline.
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