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oa Journal of Marketing - The challenge of successfully implementing strategy : strategy

 

Abstract

As objective outsiders, we've been able to observe executives implementing hundreds of strategic initiatives. In implementing strategy, the executive's mission is to go beyond the creation of grand strategy and develop those innovative business solutions that aid and ensure successful execution - only then do they create the legacy of implementation excellence.

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/content/mfsa1/2008/10/EJC75315
2008-10-01
2016-12-07
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