oa Journal of Marketing - The challenge of successfully implementing strategy : strategy
|Article Title||The challenge of successfully implementing strategy : strategy|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Issue||Oct / Nov 2008|
As objective outsiders, we've been able to observe executives implementing hundreds of strategic initiatives. In implementing strategy, the executive's mission is to go beyond the creation of grand strategy and develop those innovative business solutions that aid and ensure successful execution - only then do they create the legacy of implementation excellence.
Article metrics loading...