1887

oa Journal of Marketing - Zero to look forward to : product

Volume 2008, Issue 10
  • ISSN : 1811-9565

 

Abstract

Can a giant get even bigger? Yes, as Coca-Cola proved with the launch of Coca-Cola Zero in August.

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/content/mfsa1/2008/10/EJC75318
2008-10-01
2017-02-20

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