oa Journal of Marketing - Marketing : malevolent and manipulative? : JOM breakfast debate
|Article Title||Marketing : malevolent and manipulative? : JOM breakfast debate|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Pages||6 - 7|
|Issue||Oct / Nov 2008|
The latest Journal of Marketing Power Breakfast debate held on 11 September at the Michelangelo Hotel in Sandton was based on the premise that if consumers are blameless, it must be the clever marketers' fault, with their deep insights into human behaviour, and their manipulative ways.
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