oa Journal of Marketing - Marketing : malevolent and manipulative? : JOM breakfast debate

Volume 2008, Issue 10
  • ISSN : 1811-9565



The latest Journal of Marketing Power Breakfast debate held on 11 September at the Michelangelo Hotel in Sandton was based on the premise that if consumers are blameless, it must be the clever marketers' fault, with their deep insights into human behaviour, and their manipulative ways.

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