1887

oa Journal of Marketing - Marketing : malevolent and manipulative? : JOM breakfast debate

 

Abstract

The latest Journal of Marketing Power Breakfast debate held on 11 September at the Michelangelo Hotel in Sandton was based on the premise that if consumers are blameless, it must be the clever marketers' fault, with their deep insights into human behaviour, and their manipulative ways.

Loading

Article metrics loading...

/content/mfsa1/2008/10/EJC75319
2008-10-01
2016-12-05
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error