oa Journal of Marketing - Retailers dream of bright Christmas : the lead
|Article Title||Retailers dream of bright Christmas : the lead|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2008|
|Pages||3 - 4|
|Issue||Oct / Nov 2008|
With rampant economic and political turmoil savaging consumers' confidence and ability to spend, can we expect retailers to start advancing their traditional January sales to December or even November? Not quite, say the experts.
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